If you are in for typographic logo design, this article is just for YOU. Now typography refers to the world of design just including letters and fonts. When we discuss typography, mind generally goes for class images, ancient styles and typewriter font. For a logo, there are no boundaries! You can take it to any height as long as it is simple, attractive and represents the business and brand truly!
Hence, the business can also represent itself through letters or fonts as well! There is no hard and fast rule making icons mandatory. The very classic example of typography is the logo design of Coca-Cola. Trends have shown that many companies have followed the vintage flavored typography in San Francisco. Another famous trend is vintage/retro followed by Cadbury, Disney, Boots, and American idol, Knorr, Kellogg’s, Virgin, Paramount and Paul Smith.
Even after decades, these designs are still trendy, evergreen and attractive. They are memorable, recognizable, reliable and successful in customer engagement. But, many companies have modernized their brand symbols such as Chanel and Nike design.
Your brand identity is the factor making or breaking your brand. If you really believe that typographic element will represent your brand symbol in the most suitable way, then go for it. Now, I will like to offer my readers some points for consideration if they are really willing for a custom logo design in typography.
It has everything to do with font! Font size, style and look matters a lot. Your selected font will express and represent your brand’s personality along with the business name and its tagline.
Grouping of Fonts
If you are arranging to use more than one font, then chose a complementary combination so that they suit each other and do not represent competing styles.
Quantity of Fonts
Use fonts with great caution! Do you need more than one? Which ones to use for brand complement and identification? Give your brand identity a professional and aesthetically pleasing look with carefully and wisely chosen paired fonts.
Take care of size, space and negative space.
- What image you are going to give your customers through your fonts? Use font weight accordingly. Make use of light-weight font for elegance and softness and heavy-weight font for strength and boldness.
- Image is also dependent on capitalization. Give your brand a streamlined and smooth look with upper-cases and casual and friendly look with lower-cases.
Study your brand. Does it really need typography? Do not forget to add the colors which represent your brand? Most importantly, always go for a professional advice.
The article narrates the important tips and points of consideration if the business decides to go for a typographic logo design. The article makes important suggestions about the fonts, scale, image and representation of brand identity.