How the multinationals have their logos perfectly created, conceptualized and widely recognized? Why your business can’t have the same quality logos for their businesses? There is a difference between how amateur and professional designers go about the designing process and for incorporating professional quality in your work; you must follow the process explained below.
The professional quality enables you to have a special and iconic logo design for your company. It is because of their uniqueness that any logo stands out from the rest and makes the brand memorable and unique.
- Discover your Clients
No matter for which client you design the logo, you must discover the client thoroughly. Know the company vales, culture and people. You need to keep the logo distinctive and reflecting the business entity. The professional kick-off projects portray effective communication between the designer and the client where the designer puts appropriate questions to the client business, target audience and its competitors.
- Discover the Industry
After knowing the client, know the specific industry you are targeting. For this purpose, you need to know the audience and the competition. This discovery gives you enough clues to conceptualize a business-reflective and audience-oriented logo. This helps the professionals design a different and distinctive look which works well on the audience and gives the brand a unique spin. Competitive analysis helps the designer look into the ways the rivals have reached the audience, how they have adopted something similar and how they have differentiated themselves in the market.
- Discover the Application
When you are brainstorming and conceptualizing the logo ideas you must know where this logo will come into use and what its application will going to be. With this application discovery you know what you ought to and what you need not ought to do for your client logo.
Come up with creative and inspirational ideas before you conclude any design as final. Sketch out your logo concepts and inspirational designs so that you know if this logo design is actually effective enough to proceed in the process. Use paper and pencil so that you know which ideas are great to continue and which ideas won’t work well.
Pick the best 5-7 designs from your sketch work and continue with the illustrator or vector based apps. Go for those ideas which are strong, unique and distinctive. Draft the ideas without any colors and then add the colors and the other details at the later stage.
This stage involves client feedback. You need to submit the ideas drafted to the clients and work on their feedback. You might need to change the color or other designing details after discussion with the client.
- Developing Identity
Logo builds the brand identity and supports and boosts the entire marketing collateral of the business. It is important that the identity you develop is lasting, strong, impactful, inspirational, unique, simple and creative. Benefit from the process and give your business a memorable symbol aka logo.