4 basic steps to create a good website design

Celebrate your business by Celebrating Independence. It is important to freshen up your business collateral, communication techniques and add colors of celebration to your website design and share your business products and services with your potential customers.

There are at present more than 500 million websites in the world. Creating great website design has become simple and manageable task. Getting your company online is one of the best things you can do to reach your customers. Many people find it difficult to make their online presence felt. So, in this article we have outlined four common steps to help you to make your sites memorable and engaging.

website design

Give strong and clear message

If you want to create a successful and engaging site, give a strong and clear message so that all your visitors can understand. It is the best way to communicate your business purpose. Use error free language on your home page so that search engines can categorize your site for appropriate keywords and phrases.


The next important feature of a good website design is navigation. There are so many sites that have failed to include clear navigation tabs or well structured pages that can lead visitors to relevant pages of their site. It is important to organize information in a simple and structured way. Think and decide the general path that you would like a site visitor to take. In most of the cases adding sub-pages to the top navigation helps in organizing information effectively.

Content rich site

Your website content plays an important role in attracting potential customers. So, it is important not to overload the information on your site. Overloaded information creates a wall between customers engagement. Follow these basic rules to make your site more engaging:

    • Leave the white space because it allows visitors to breathe
    • Always segment your information into categories
    • Provide an intuitive search method
    • Establish a design language using blurbs, excerpts and call to actions

Build Community

For a business, building community means making one of the best investments. So, it is essential for your business to establish an online presence and Start with your networks you know and are active on. In addition to social media platforms you can also create and maintain a blog to build community.

Why Social Networking Websites Opt for Blue Color in their Logos?

Every company studies the color psychology before designing and finalizing its brand identity. The color psychology helps the companies select the relevant and suitable colors for their logos, for example: red color increases appetite therefore many restaurants and fast food chains go for this color, such as McDonald’s, Lays, Coca-Cola; purple is used for creative and imaginative brand and is used by Yahoo!, Wonka, Hallmark, etc.

Colors are crucial for brand development for it strengthens the brand positioning and brings positivity among the customers. Every color has something unique to tell and relate to us in different ways. Every color has a different way to influence our feelings, mood and emotions. Notice how related brands and companies within the industry use the same colors, such as, McDonalds and KFC, Shell and DHL and many more. This is a coincidence or companies do it deliberately? Have you noticed how so many of social media logos represent no other color than blue? Why is this so? What’s the psychology behind the blue color and the social media? Is there any connection?

socialmediaIf we talk only about the social media logo design and the repetitive blue color then the psychology behind the color blue is that it emits sense of honesty, calmness, security and trust. Blue is related to strength, professionalism, success, authority and dependability. Blue also relates to faithfulness and loyalty. According to survey conducted by Dulux Paints, blue is one most popular color, based on the feedback from 30 countries, including 42% males and 30% females. One reason why social media companies choose blue as their color of brand identity is that blue is known to smoothen and ease the flow of communication.


Launched about a decade ago, Facebook allows friends and family to interact and stay connected with each other. To set trust and dependability on the users and customers so that they easily share their personal photos, conversations and videos on the social media, blue was the chosen color for the logo.


Sharing instant updates is the specialty of Twitter. The blue color in Twitter logo allows customers to rely on the privacy of personal data with trust, sense of security and safety.


Since 2002, LinkedIn has been the popular social network for professionals, enabling them to meet, connect and chat. The blue logo boosts the social media professionalism and trustworthiness among the users.


Social network, Instagram, asks its users to share their personal photos and videos with their Instagram connections. This is why this social media forum needed to communicate a sense of security, credibility and trustworthiness and did so by turning their logo from black to blue.


European largest social network after Facebook uses blue in its logo design to establish sign of security, reliability and friendliness.

Summing Up

Blue color is not confined to the social media but it is also widely used by social media blogs, for example Mashable and Moz use blue logos to give their users sense of openness, dependability and ease.

Creative Website Design Trends for 2015

2014 is coming to an end, we’ve all worked with the changing trends in our website designs, but as this year ends there is more innovation in the web design trends that is paving way to 2015.

There are our predictions for Web design trends that will be followed in 2015:

Responsive Designs

This has been the norm of websites throughout 2014, viewers like to go back to such websites that are interactive. This is why WordPress themes have become successful, a theme that is designed to respond ensures maximum accessibility of your customers regardless of the devise they use, and responsive word press themes allow your website to be adaptable on any screen-size.  So far, this feature is not simply considered as a trend, it is now becoming a necessity and a new standard for creating business websites. In the near future it is predicted, undoubtedly, that Responsive Designs will continue to dominate the design market for all devises starting from desktops to small-screens.

web designMore Focus on Typography

Type kits are becoming very affordable, sometimes even free in the case of Google Fonts- this means there is more freedom for designers working with a tight budget to bring in the best in their typography skills on to the website design table. Small fonts are completely outdated leaving space for clearer large fonts.

This will enable WordPress theme designers to include more typographic flexibility in their themes. And in the coming year of 2015, everyone is expecting to see more WordPress sites with clear large texts and Stylish typography.

Full Width Background Images

A creative way that has been used by several website developers in the past year is by bringing their designs to life with the help and use of page-width imagery , and a hi-definition photo as the background. Large images are vivid and eye catching, that is why they attract more audiences and makes the ones who are on your web page stay for a longer duration

This also means that in 2015, probably, many full width background images are going to be used to gain more viewership.


While this trend is not firmly a “visual trend”, web developers are going to make such websites that render faster and faster. Technical Dev Ops skills aside, there’s a lot that can be done in the CSS and JavaScript build out to assist in making things run more efficiently. In 2015 sites that take too long to load, and don’t have the proper design elements in place, won’t work.

The Halloween Mash up for the social networks

This blog is for fun purposes only. It presents the idea what if the social networks were horror movies. Often the idea of sharing data gets bizarre when there are not enough privacy settings to protect the audience data and secure their information. It is a horror movie in itself when people share their data, post images and the data and images gets stolen and are posted online somewhere else. This is about freaky social media.

But, a social media can be non-freaky when you add common sense with good security measures. All the difference in the online world! This guide is about some of the strategic practices and proper guide of where to start. In the occasion of Halloween, this post presents you some creepy horror movies mashed up with social networks. Just for Halloween amusement!


This social network is linked with the Hitchcock’s classic film, Alfred Hitchcock’s The Birds, as it is named. This fits with the birdy logo design of Twitter and represents the menacing birds of the movie which turns vicious on people.
twitter halloween logo


For this social network, an ultra-creepy looking villain is chosen from the movie ‘Hell raiser’. The villain’s look and character instantly ties with the Pinterest where the social users look to save and share their pins to their profiles.
facebook halloween

tumblr_ltycqoIOM41qm4rc3This social network is associated with ‘The Blair Witch Project’ which incorporated the one long, shaky selfie video. Instagram suited this movie as it itself encourage the selfie-friendly socialization.


This professional social network is linked with the movie ‘American Psycho’ where the character Patrick Batman is the psychotic killer, who on the outside is a sharply-dressed businesses man, over-obsessed over details.
LinkediN halloween

This social network is linked with the movie ‘The Shining’. The crazy character Jack Torrance sticks his face through the door. This is an iconic horror film image.

social halloween


The most freaky horror character of all times, Samara, the girl who crawls out of well in ‘The Ring’ is linked with the highly ranked video search engine, YouTube. The movie revolves around a cursed video tape but since gone are the VHS days, this movie is associated with YouTube instead. It brings in the creepy thought if a cursed clip goes viral!
youtube halloween

halloween effect
So, this was about the Halloween mash up of the highly used social networking sites to have social-Halloween fun. Let us know what you think about the ideas.

Images Courtesy by Ryan Holmes

The famous logo design controversy of 2012 Olympics

Any logo can go bad, no matter how much you invest. Lack of the effectiveness and the simple creativity fails the logo and the brand and even the customers. Such a blunder was made in 2012 London Olympics. When the logo was presented, people went in shock, not because it was too good but because it was too bad. The Olympics in general faced the controversy and tragedy due to the failed logo. It was criticized for its radical design and even considered as a religious uproar when people highlighted that the logo represents the word ‘Zion’ hidden in the text.

olympics logo design

Apart from the criticism, there is still a lot to learn from the pitfalls of 2012 Olympic logo design in London. We need to look at what really went wrong so we learn and apply the concepts driven in our future logos.

Olympic logo is important as it introduces the brand identity of the traditional gaming competition and attracts the global audience and makes the city fall under a global spotlight. It generally reflects the city, the sense of the games and the time period. It also reflects the hoist country’s values and culture. The London Olympics logo failed in all the categories. With its bright pink and yellow color, it brought a sense of excitement and energy in the logo but that’s about it. There was no significant association with the popular games, Olympics. There was no association with London’s culture, history and values. There was nothing special, surprising and amazing about the design, in short. The design simply implies the year 2012 without any clear concept and message delivered. Even the digits 2012 are so bizarrely placed and shaped that it didn’t have the appeal and legibility.

The logo design lacks modernity, culture and value of the London city, and fails to captivate and stun the audience. What actually should have been the reality?

  • It must have reflected the era with different sensation in a traditional or folk style of London. This way you have a deadly combination of modernism with folk
  • Effective use of symbols and letters must have given a deeper meaning to the logo, which it didn’t
  • The color must reflect the optimism and dynamic culture of London city in 2012 era
  • Font must reflect the effectiveness and significance with modern and sleek choice and stylized design
  • It should establish the brand identity strongly with creative patterns and effective representation of the logo concept and the modernism

All in all, the logo has failed to represent the culture, the style of 2012 and the excitement of Olympics. But do not let your business logo fails like this. Choose wisely. Select the professional logo creators of Logo Design 24/7 and get effective logo within specific time period with quality, credibility, uniqueness and effectiveness; all at affordable prices.

Your E-commerce website must be search engine optimized

The time for online buying and selling is up roaring. Now is the time when you can convert your web browsing viewers into your web buyers.  It’s the time for online retailers and buyers both to come on a totally functional, easy to use eCommerce website. So the first thing to do is get an online shopping store developed with an exceptional design and all the all the futures of browsing and online buying working properly.  The second thing is to get that website on all the most popular search engines Amazon won’t be Amazon if it was not showing on Google when you searched the term eCommerce website or online buying. So make a search engine friendly and fully optimized website for all your clients.

Great online stores are those that are easy to manage, they look great and they are persuasive converting browsers into buyers. Following are the most popular features that make an e-commerce portal into a success story:


All the eCommerce website have a unique professional goal to achieve, therefore your website should have the feature of tracking down buying behaviors of web buyers, this will tell you best about the how serve your customers in a satisfactory way and enhance revenue. For this you will need a design code, with this code it will be easy to track information of shipping and payments methods used by or can be used by your business.

Well-designed Features:

Pre-designed eCommerce web layouts offer limited features only just to make the design look universal. But this may not attract or appeal your target audience. Some online buying and selling websites are developed in a very messy way with a lot of information overload, making everything unclear, a proper eCommerce layout is the one that is made up well designed features fine tuning your company to customer specific needs. It is obvious that all features won’t work all at once some will work and others won’t.  With the help of a custom-made design you can take advantage of different coding strategies. Mostly, the company (you) will be able to integrate more features that promotes development and creativity with such well- designed eCommerce websites.

Marketing should be at best:

When getting a customized eCommerce web design, go for such an eCommerce design that can be capitalized with proper internet marketing strategies within the coding.  All your websites should be made in a SEO friendly manner, the best thing is to hire a professional SEO who does all the on and off page changes as and when needed. A customized code can increase the advantages on the search engines in this regard.


This article explains about the importance of eCommerce websites, it also tells you about the fact that these websites have been revolutionized into customizable portals so as to better serve the consumers and strengthen profit potential of online businesses with the help of certain features that if added on an online portal will give best results to make online businesses truly flourish in the market.